Teen Driving Project

Teen crashes are a constant problem in our society. Teens are extremely likely to get into a crash within the first 6 months of driving. Teens forget to scan the road for hazards that may harm them, drive to fast for road conditions or being distracted. TeenDiving.com says that distractions, drowsiness, texting, and driving under the influence are the absolute main reasons for teen crashes. Anything from putting you makeup on to drinking alcohol, even to falling asleep, can seriously put your life in danger. An online poll of 16-19 year olds showed that over 50% admitted that they text while driving, this is completely unacceptable. When you know you are doing something that can kill you and you don't stop. Teens think they are invincible when they truly are not, and that's what they have to realize to stop they naive behavior.If they are in a crash they have to know that it is important to call the police if it is serious or if anyone is hurt. Also none of the cars should be moved b efore pictures have been taken or the police say that I is okay. It's important that you call the police before anyone else. Even if the other drive doesn't agree, some states mandate it. Then you can call your insurance agent and make any appropriate claims if needed.More teens should take a driver's ed class to learn more about benefitting their safety. Parents and teachers and even their old siblings can have a huge influence on them. Teens just need to be shown that a crash can be seriously bad for everyone in every way. Whether its some hurt or killed or someone's money going towards some else car. http://teendriving.com/driving-tips/on-the-road/#avoiding-accidentsThe problem can be solved by having more teens take drivers ed. I've learned so much from this class and it has made me I better driver. I encourage everyone every teenager to take this class. I personally plan to get my friends to sign up so that they can be safe as well. I feel like I can help them be a better drive r if they took the class and that they will benefit just as much as I did.

Abortion: Pro Choice Essay

Abortion, the termination of pregnancy before the fetus is capable of independent life, has been practiced since ancient times. With records dating to 1550 BC, it’s no question that abortion techniques have been used throughout the ages as an effective form of birth control. Pregnancies were terminated through a number of methods, including the use of herbs, sharpened instruments, the application of abdominal pressure, and other techniques. In the 19th century, the English Parliament and the American state legislatures prohibited induced abortion to rotect women from surgical procedures that were deemed unsafe. However, in 1973, abortion was legalized as a result of the U. S. Supreme Court rule in Roe v. Wade. This ruling made it possible for women to safely have an abortion, no matter the reason behind it. I wholeheartedly believe that the banning of abortions should not be considered because of the possibility that the woman’s physical health is at risk, the case of rape or incest, or the child would be born with a severe disability. In the case of a pregnancy where the woman is facing physical complications, an abortion should be available if needed. Some examples of physical complications include placenta Previa (the placenta is attached close to or covering the cervix), ectopic pregnancy (the fertilized egg becomes embedded outside the womb), and pre-eclampsia (pregnancy induced hypertension). These life-threatening situations would pose a serious hazard to the mother if the child is carried full term, which means the mother’s life could be spared if an abortion is performed. According to the Guttmacher Institute, fourteen thousand abortions per year are due to rape or incest. If a woman is raped, she should have the right to terminate her pregnancy. In some cases, the baby can not be cared for due to lack of finances, the mother is not mature enough to care for it, or the baby would be born into potentially harmful situations. Oftentimes, the child is not wanted, and would be a potential victim of neglect or abuse. On the other hand, an abortion would only add to the emotional weight placed on the raped woman. Because of this, the mother must make her decision very carefully. If medical tests have proven that the child will be born with severe handicaps that would greatly reduce the quality of life or endanger the fetus, the opportunity to terminate should be available. Allowing abortion because of fetal disability may actually benefit the child in the long run, by saving it from a life full of unnecessary complications. This, however, is a very controversial reason and is not generally accepted by many people due to moral reasons. It is clear that the U. S. government absolutely should not allow the banning of all abortions, regardless of the reason behind it. A choice must be available to prevent the birth of an unwanted child as well as to protect the mother from physical harm. This should essentially be the choice of the mother carrying the child, and if it is in her best interest, her decision to abort should not be influenced by anyone else’s opinions or moral standards. If the woman has a high risk of physical complications hat would most likely be a result from full term pregnancy, is a victim of rape, or believes that she will be unable to care for a severely disabled child, then the option points that I have made, I urge you to think twice about banning abortion and put yourself in the mother’s shoes. If it was you or your child’s life that was in danger, what would you do? Sit back and let a higher power decide the outcome of your life, or fght for what you believe is the best decision regarding your future?

Product market cyclicality exerts a powerful influence on a car Essay - 1

Product market cyclicality exerts a powerful influence on a car assembler's sales, value added, cash flow and profit performanc - Essay Example Marketing strategies are guided by the product life cycle stages. This is because as a product moves through its life cycle, competition, pricing, distribution, promotion, and market information strategies need periodic evaluations and alterations. The life cycle of a product begins prior to the product’s entry to the market. It involves the introduction, growth, maturity, and decline phases. 1. Introductory phase. This phase begins when a product is introduced in to the market for the first time. Initial sales for a product are usually rather small, and a high percentage of products characterise this phase. The product however receives approval from its producers followed by purchases from early adopters. â€Å"Satisfaction, reinforced by marketing communication, leads to repurchasing and, as soon as sales increase further, the product exits this phase† (Cant, Strydom, Jooste, and Du Plessis, 2006, p.242). 2. Growth phase. During this phase, sales in the target market grow mainly as a result of purchases by many early consumers, and increase in repurchasing. Greater force is impacted to the demand for the product, as competitors with similar products enter the target market. 3. Maturity phase. This phase is characterised by levelling of a product’s sales growth and demand. Additional competitors with similar products enter the target market. ... 4. Decline phase. During this phase, a rapid decline is experienced in sales and the target market. As a result of this, marketers may exclude some products from the product line, to remove products that do not earn profits. The product life cycle is very significant since it helps in the development of new products. This is because through a developed product, management is able to gain knowledge on how to develop a new product, or improve an existing product. It also helps in profit prediction, since the amount of profits depends on the amount of turnover. Therefore’ â€Å"the management can well predict the firm’s profits in different stages of the life-cycle of the product† (Bose, 2010, p.70). With good knowledge of the product life cycle, it is possible to prepare marketing programmes. This is necessary in order to highlight the different policies, procedures, and strategies needed to be applied at the different phases of a product life cycle. Influence of t he Product Market Cycle on Car Assembler’s Sales Sales and profitability of cars just like other products vary at every phase of their life cycle. By being aware about the market cycle of cars, car assemblers are able to take better advantage of their market positions on motor vehicle sales. Good knowledge of the car life cycles provides crucial indicators to car assemblers on when to launch new cars, when to move to new markets, and when to diversify their car models. This is because through the car life cycle, car assemblers are able to analyse categories of cars, their forms, brands and models. In recent times, there has been a move towards the manufacture and assembly of environmental friendly vehicles. Such vehicles have very little impact on the environment and are

Annotated Bibliography Example | Topics and Well Written Essays - 750 words - 18

Annotated Bibliography Example On the other hand, Carriveau is also based at the University of Windsor but in the Department of Civil and Environmental Engineering. This research paper highlights the engineering issues associated with the turbine blades that come as a result of exposure to different conditions, namely, the Nordic, warm-humid, and desert-like environments. These conditions have been found to affect the surface of blades negatively. In addition, there is the threat by insects, which destroy the blades thereby power generation by the windmills (aerodynamic efficiency) is substantially reduced. It is apparent from the literature review by the authors that the current strategies that have been used to combat the inefficiency of the blades have caused a substantial reduction in income. Through their studies, the authors conclude that the perfect intervention would be a single surface engineered coat that would ensure that the destruction of the blades is minimized. The suggested coating is that of silicon-epoxy-based resins. This research paper was published on the Surface & Coatings Technology journal in 2008 depicting the resistance to corrosion by electroless nickel phosphorous (ENP) coatings on glass fiber-reinforced plastic (GFRP), the most common material that is used in the construction of turbine blade, this follows the destruction of the blades by harsh weather conditions as well as other destructive substances. Through the research, the role of ENP coatings was elucidated. The research is focused on improving the efficiency of tapping wind energy. To develop a strategy of enhancing the efficiency and durability of the turbine blades, a uniform ENP coating was placed on each of the GFRP substrate through electroless plating. The amount of phosphorous in the ENP was inversely proportional to micro-porosity and directly proportional to thickness of the ENP coatings. It was therefore established that high content

Environmental Impact Analysis Essay Example | Topics and Well Written Essays - 2750 words

Environmental Impact Analysis - Essay Example The assignment focuses on the environmental impacts of mobile phone components, its usage, and disposal phenomena. This paper entails the description of the various metal, nonmetal and chemical compound components used in the manufacturing of mobile phones. It discusses the consumer practice of use, manufacturers’ practice of expanding the technology, and societal concerns pertaining to mobile phone usage and the corresponding effects on human health and environmental sustainability. The assignment also delineates how the mobile phone technology is emerging as an ever budding global electronic waste. Broadly the context of this paper concentrates on the issues concerned with mobile phone technology and its hazardous effects questionable to the environmental sustainability. This assignment at the end of the paper concludes with appropriate recommendations to the regulatory lobby across the world, the telecommunication sector, the health sector, and the global individual busines s practitioners and consumers. The term exposure throughout the assignment refers to long term exposure of radiations and mobile phone use up to 10 years. Overview of the Environmental Impact of the Mobile Phone Technology This section of the assignment discusses the overall positive and negative environmental impact of mobile phone technology; which is by and large transferred to the economic, social and environment of the world through the global consumption of this technology. The following points discuss the positive aspects of mobile phone technology. Mobile technology is the fusion of the widespread information technology and the growing network of telecommunication. It has been observed and accepted globally that the mobile phone technology has contributed a lot to the contemporary business community by revolutionizing the inter-organizational communication and information flow; which directly transfers economic benefit to the world. It has conferred benefit to the individual consumers across the world by making the communication inexpensive and affordable amongst users. This has induced and escalated the demand for mobile consumption and usage across the world even in emerging markets and developing nations (Challis, 2001). The ease of access to communication through mobile phone technology has contributed very much to the different social issues concerned with reach and contact to health and civic services, especially in emergent situations. The growing demand of mobile technology expanded the manufacturing facilities across the world which increased employment opportunities for individuals that indirectly enhances the social value and promotes economic quality of life. Social importance of mobile phone technology is that it has revolutionized the ease of instant global contact anytime, anywhere and everywhere; which has reinforced family bonds and relationships (Dimonte & Ricchiuto, 2006). The contemporary mobile phone technology converge diverse app lications of camera, internet, social networking, gaming, global positioning, information sharing, learning, selling/purchasing, etc. into a single mobile device which is known as a smart phone. This has increased the perceived quality of and consequent consumption of mobile phones. These smart phones have given a new direction to the consumption patterns and the resulting consumer behavior in terms of their

Research report Assignment Example | Topics and Well Written Essays - 1250 words

Research report - Assignment Example Participants strategically disclose private information so as to create connections with others that further have impacts on their relationships. The individuals who are highly connected through social media view this as normal parts of the day to day life. The study explains the concept of cyber stalking in greater theoretical depth and uses qualitative data to examine the practice and effects of individuals surveying each other using social media sites. The study also monitors the theory of social media in promoting and facilitating stalking in the modern society. On the last section of the study, I focus on examples of discourse to show how cyber stalking is carried out in the day to day life. What motivates people to engage in it and the impacts on participants? The qualitative data of this research study draws from the use of social media and modern technologies like Facebook, Twitter, and Instagram. The quotes in this paper are representatives of the attitudes and the practices among the participants in technologically mediated social lives and using social media to monitor others. During the study, three hundred undergraduate students were interviewed during a preliminary examination of causes of broken relationships. Ninety percent of the responses were emotions, unwanted courting that lead to termination of relationships thus extending to cyber stalking. Most of them upload photos and videos of other people making cyber stalking occur in both non-consensual and sexual fashions, and this leads to invasion of the individual’s privacy. They encroach on the private, virtual space or other peoples timeline on social media leading to sexual harassment. It is an unwelcome form of Cyberstalking as it resembles sexual harassment undertaken in a clandestine way (Easttom, & Taylor, 2011). It is clear that social crime is reciprocal. People post content with high expectations that others will view it. Some go to an extent of

Macroeconomy of Poland Research Paper Example | Topics and Well Written Essays - 1000 words

Macroeconomy of Poland - Research Paper Example his country has established stable trade relations with the rest of the world, where it cooperates with other countries such as China, Japan, and Canada who are its major trade partners. This country provides Canada with the second largest market in central and eastern Europe, where in 2005, Canada exported a total of $266.7 million worth of goods to Poland and in turn imported goods worth 532.6 million (Krugman, 34). These countries and other European countries have established many investments in Poland, in the sectors of transportation, technology, and security. However, there are various challenges that face this country, regarding its economy. Among those challenges is the aligning of the countries fiscal and monetary policies, towards adopting the euro. Another challenge facing the country is its labor force, where the country has a high rate of unemployment and low labor participation in the economic growth (Batara, 25). The country also suffers from a poor business environmen t, where the economy is dominated by major public sector investments, whose failure to privatize has hindered the favorable local and foreign investments into the country. Paramount of these challenges is the poor infrastructure for the agricultural sector, which this country possesses. The sector lacks ample investment, has surplus of labor and has a shortage of small firm’s investment (Schwab, 60). The banking system in Poland is large, ranked as the biggest in east and central Europe (Batara, 28). The sector is highly developed, an aspect that has been contributed by the privatization of some banks by the government in the period 1992-1997. During this period, the government also restructured other banks and added more capital and infrastructure to them while at the same time putting...This paper aims to present a comprehensive modern overview of the economy of Poland, in order to determine macroeconomic tendencies in the country and to outline its economic perspectives. Until the 1990s, the economy of this country was centralized. However, from then on, the government has been trying to decentralize this and adopt a free market system of economy, which has served to steer the economic growth of this country to the present state. This notwithstanding, there are many other sectors of the economy which have remained resistant to change, which is desirable for a free market economy The industrial base of this country is centralized around petrochemicals, machinery, fertilizers, electronics, car manufacture, and shipbuilding. This country established stable trade relations with the rest of the world, where it cooperates with other countries such as China, Japan, and Canada who are its major trade partners. The banking system in Poland is large, ranked as the biggest in east and central Europe. The sector is highly developed, an aspect that has been contributed by the privatization of some banks. The government also restructured other banks and added more capital and infrastructure to them while at the same time putting in place policy reforms that greatly supported this sector. The future of the economy of Poland is promising. The county is constantly establishing vital political and economic relations with other countries to enhance its trade and investments, serving to spur the economic growth even further

What Specific Problems Could Be Created By the Permanent Assignment of Essay

What Specific Problems Could Be Created By the Permanent Assignment of a Judge to the Juvenile Division - Essay Example The researcher states that now the court administration is contemplating on whether or not it will be a wise decision to permanently assign a judge to the juvenile division. For a while, this idea might appear to be a sensible solution to the problem of increasing workload. By assigning a judge permanently to the juvenile division, the current hybrid approach of the court can be controlled considerably. Hence, the risk of increased ambiguity on the part of the court staffs will be lessened. Moreover, the efficiency of the different categories of the justice system can be increased if specialist judges are given permanent assignments to their respective area of specialization. However, every legal expect would not agree with the idea of permanent assignment. The permanent assignment may be theoretically a rewarding idea. Nevertheless, a judge who has to handle a permanent assignment is repeatedly exposed to the same type of cases. According to Baum, short term and long term specializa tions are the two most prominent categories of specialization in law. Hence, specialist judges are better trained in handling special courts and cases. Nevertheless, when some judges are given â€Å"permanent assignments to particular types of cases, including, by definition, judges who serve on specialized courts†, they face high psychological stress. This psychological stress results from repeated hearing of the same sort of cases. And if the court administrator starts to give a selected judge (particularly one who has been serving in a hybrid court system) similar cases constantly, he/she may be overwhelmed. Of course, the judge has to see the same sort of crimes, face the same sort of questions, and deal with the same branch of law (here, it is the juvenile code) all the time. In fact, when a judge is aware that he/she will have to hear the same kind of cases for a long period of time, this very reality may affect the way he/she thinks.

Google Monopoly Term Paper Example | Topics and Well Written Essays - 1250 words

Google Monopoly - Term Paper Example It delivers the world’s top search engine, the most popular mobile operating system and the best advertising platform in the world† (Reisinger 2010). As the company’s popularity continued to spread, Google was able to acquire other companies, which only served to continue its explosive growth. As it has been reported, Google acquired several small companies to develop products for itself. In 2007, YouTube, an online video site, was acquired†¦ Several other acquired companies include Keyhole Inc. (Earth Viewer, later developed into Google Earth), Adaptive Path (weblog statistics application), JotSpot (wiki developer technology for collaborative websites), DoubleClick, and Postini (enterprise message security and compliance). (Gudimallan, 2009). Google is very popular indeed. Any company who desires to overthrow the reign of Google will have a hard time succeeding. For this reason it is easy to assume at first glance that Google is a monopoly. It is likely that when most people think of searching for something online, they think of Google first. The company has become somewhat of a gateway to the rest of the internet. Businesses that want to be successful online work hard to improve their ranking in Google’s search results. However, in order to determine with accuracy rather or not Google is indeed a monopoly the company must be viewed from the perspective of the law. The Sherman Antitrust Act (1890) was enacted to protect trade from those who would dominate it. Having a monopoly can be a bad thing for society. Laws were established to make them illegal. There are instances in which having a monopoly can be legal, however, the focus of this paper is not to call for condemnation of Google Inc. The company has clearly done a lot of good for society. Yet, the company is a very powerful one and the possibility that it holds a monopoly, at least in some area, is

Creationism. Stanford Encyclopedia of Philosophy Essay Example for Free

Creationism. Stanford Encyclopedia of Philosophy Essay The significant role of schools in teaching the population of students is one way to make sure that the society will have a bright future. However, in the cases wherein inappropriate teaching methods are used, this dream may be compromised. A very clear example is the teaching of creationism. Creationism is a perspective that identifies a certain supreme being to be the main perpetrator of the existence of the universe, including humanity (Ruse, 2007). There is an identifiable group of people who primarily believes in this notion. And because of that sectarian acceptance, there was a time when schools became a subject of intention in propagating this idea. In a much greater sense, creationism should never be taught in schools primarily because of the compromising effects it will bring towards the molding of the students. The topic is very much centered towards the philosophy of a person and do not provide any significant learning attribute. This is in direct contrast to the mission of the school to provide only the type of learning methods based on exact, credible and scientifically formulated aspects of knowledge. Creationism tends to be of religious in nature. It always inhibits the natural flow of scientific process to learn the observable and logical way of nature. As a result, it is very possible that students may get confused about their own perception about the universe and everything about it. They may leave the pre-conditions of scientific knowledge in favor of an easier to understand notion of creationism. Moreover, there may be cases in which some students may feel deprived of their rights to believe what they want to according to their respective philosophies in life. Creationism is a biased form of belief which only bases its ideology to a personal intuition. References Ruse, M. 2007. Creationism. Stanford Encyclopedia of Philosophy. Retrieved January 14, 2008 from http://plato. stanford. edu/entries/creationism/.

Accessing The Deep Web Computer Science Essay

Accessing The Deep Web Computer Science Essay The World Wide Web has grown from few thousand web pages in 1993 to almost 2 billion web pages at present. It is a big source of information sharing. This source of information is available in different forms; text, images, audio, video, tables etc. People use this information via web browsers. Web browser is an application to browse web on internet. Search engines are used to search specific data from the pool of heterogeneous information [1]. In the rest of this chapter I will how people can search relevant information, how search engine works, what a crawler is, how it works, and what related literature about the particular problem is. SEARCH ENGINE A search engine is a program to search for information on the internet. The results against a search query given by user are presented in a list on a web page. Each result is a link to some web page that contains the specific information against the given query. The information can be a web page, an audio or video file, or a multimedia document. Web search engines work by storing information in its database. This information is collected by crawling each link on a given web site. Google is considered a most powerful and heavily used search engine in these days. It is a large scale general purpose search engine which can crawl and index millions of web pages every day [7]. It provides a good start for information retrieval but may be insufficient to manage complex information inquiries those requires some extra knowledge. WEB CRAWLER A web crawler is a computer program which is use to browse the World Wide Web in a automatic and systematic manner. It browses the web and save the visited data in database for future use. Search engines use crawler to crawl and index the web to make the information retrieval easy and efficient [4]. A conventional web crawler can only retrieve surface web. To crawl and index the hidden or deep web requires extra effort. Surface web is the portion of web which can be indexed by conventional search engine [11]. Deep or hidden web is a portion of web which cannot be crawled and indexed by conventional search engine [10]. DEEP WEB AND DIFFERENT APPROACHES TO DISCOVER IT Deep web is a part of web which is not part of surface web and lies behind HTML forms or the dynamic web [10]. Deep web content can be classified into following forms; Dynamic Content: this is a type of web contents which are accessed by submitting some input value in a form. Such kind of web requires domain knowledge and without having knowledge, navigating is very hard. Unlinked Content: These are the pages which are not linked in other pages. This thing may prevent it from crawling by search engine. Private Web: These are the sites which require registration and login information. Contextual Web: These are the web pages which are varying for different access context. Limited Access Content: These are site which limit its access to their pages. Scripted Content: This is a portion of web which is only accessible through links produced by JavaScript as well as content dynamically invoke by AJAX functions. Non-HTML/ Text Content: The textual contents which are encoded in images or multimedia files cannot handled by search engines.[6] All these create a problem for search engine and for public because a lot of information is invisible and a common user of search engine even donà ¢Ã¢â€š ¬Ã¢â€ž ¢t know that might be the most important information is not accessible by him/her just because of above properties of web applications. The Deep Web is also believed that it is a big source of structured data on the web and retrieving it is a big challenge for data management community. In fact, this is a myth that deep web is based on structured data which is in fact not true because deep web is a significant source of data most of which is structured but not only one. [8]. Researchers are trying to find out the way to crawl the deep web content and they have succeeded in this regard but still there are a lot of future research problems. One way to search deep web content is domain specific search engine or vertical search engine such as worldwidescience.org and science.org. These search tools are providing a link to national and international scientific databases or portals [7]. In literature there are two other techniques to crawl the deep web content; Virtual Integration and Surfacing. The virtual integration is used in vertical search engine for specific domains like cars, books, research work etc. In this technique a mediator form is created for each domain and semantic mappings between individual data and mediator form. This technique is not suitable for standard search engine because creating mediator forms and mappings cost very high. Secondly, indentifying queries relevant to each domain is a big challenge and the last is that information on we b is about everything and boundaries cannot be clearly defined. Surfacing uses a technique to pre-calculate the most relevant input value for all appealing HTML forms. The URLs resulting from these form submission are produced off-line and indexed like a normal URL. When user query for a web page which is in fact a deep web content, search engine automatically fill the form and show the link to user. Google uses this technique to crawl deep web content. This technique is unable to surface scripted content [5]. Today most web applications are AJAX based because it reduced the surfing effort of user and network traffic [12, 14]. Gmail, yahoo mail, hotmail and Google maps are famous AJAX applications. The major goal of AJAX based applications is to enhance the user experience by running client code in browser instead of refreshing the page from server. The second goal is to reduce the network traffic. This is achieved by refreshing only a part of page from server [14]. AJAX has its own limitations. AJAX applications refresh its content without changing URL which is a worm for crawler because crawlers are unable to identify new state. It is like a single page web site. So, it is essential to explore some mechanism to make AJAX crawl-able. To surface the web contents those are only accessible through JavaScript as well as contents behind URLs dynamically downloaded from web server via AJAX functions [5], there are different hurdles those are prevent the web to expose in front of crawlers; Search engines pre-cache the web site and crawl locally. AJAX applications are event based so events cannot be cached. AJAX applications are event based so there may be several events that lead to the same state because of same underlying JavaScript function is used to provide the content. It is necessary to identify redundant states to optimize the crawling results [14]. The entry point to the deep web is a form. When a crawler finds a form, it needs to guess the data to fill out the form [15, 16]. In this situation crawler needs to react like a human. There are many solutions to resolve these problems but all have their limitations. Some application developer provides custom search engine or they expose web content to traditional search engine based on agreement. This is a manual solution and requires extra contribution from application developers [9]. Some web developers provide vertical search engine on their web site which is used to search specific information about their web site. There are many companies which have two interfaces of their web site. One is dynamic interface for users convenient and one is alternate static view for crawlers. These solutions only discover the states and events of AJAX based web content and ignore the web content behind AJAX forms. This research work is going to propose solution to discover the web content behind AJAX based forms. Google has proposed a solution but still this project is undergone [9]. The process of crawling web behind AJAX application becomes more complicated when a form encounters and crawler needs to identify the domain of the form to fill out the data in form to crawl the page. Another problem is that no form has the same structure. For example, a user looking for a car finds different kind of form than a user looking for a book. Hence there are different form schemas which make reading and understanding of form more complicated. To make the forms crawler read-able and understand-able, the whole web should be classified in small categories, each category belongs to a different domain and each domain has a common form schema which is not possible. There is another approach, focused crawler. Focused crawlers try to retrieve only a subset of the pages which contains most relevant information against a particular topic. This approach leads to better indexing and efficient searching than the first approach [17]. This approach will not work in some situations where a form has a parent form. For example, a student fills a registration form. He/she enters country name in a field and next combo dynamically load city names of that particular country. To crawl the web behind AJAX forms, crawler needs special functionality. CRAWLING AJAX Traditional web crawlers discover new web pages by starting from known web pages in web directory. Crawler examines a web page and extracts new links (URLs) and then follows these links to discover new web pages. In other words, the whole web is a directed graph and a crawler traverse the graph by a traversal algorithm [7]. As mentioned above, AJAX based web is like a single page application. So, crawlers are unable to crawl the whole web which is AJAX based. AJAX applications have a series of events and states. Each event is act as an edge and states act as nodes. Crawling states is already done in [14, 18], but this research is left the portion of web which is behind AJAX forms. The focus of this thesis is to crawl web behind AJAX forms. INDEXING Indexing means creating and managing index of document for making searching and accessing desired data easy and fast. The web indexing is all about creating indexes for different web sites and HTML documents. These indexes are used by search engine for making their searching fast and efficient [19]. The major goal of any search engine is to create database of larger indexes. Indexes are based on organized information such as topics and names that serve as entry point to go directly to desired information within a corpus of documents [20]. If the web crawler index has enough space for web pages, then those web pages should be the most relevant to the particular topic. A good web index can be maintained by extracting all relevant web pages from as many different servers as possible. Traditional web crawler takes the following approach: it uses a modified breadth-first algorithm to ensure that every server has at least one web page represented in the index. Every time, when a crawler en counters a new web page on a new server, it retrieves all its pages and indexes them with relevant information for future use [7, 21]. The index contains the key words in each document on web, with pointers to their locations within the documents. This index is called an inverted file. I have used this strategy to index the web behind AJAX forms. QUERY PROCESSER Query processor processes query entered by user in order to match results from index file. User enters his/her request in the form of a query and query processor retrieves some or all links and documents from index file that contains the information related to the query and present to the user in a list of results [7, 14]. This is a simple interface that can find relevant information with ease. Query processors are normally built by breadth first search which make sure that every single server containing relevant information has many web pages represented in the index file [17]. This kind of design is important for users, as they can usually navigate within a server more easily that navigating across many servers. If a crawler discovers a server as containing useful data, user will possibly be able to search what they are searching for. Review this after implementing query processor in my thesis. RESULT COLLECTION AND PRESENTATION Search results are displayed to user in the form list. The list contains the URLs and words those matches to the search query entered by user. When user make a query, query processor match it with index, find relevant match and display all them in result page [7]. There are several result collection and representation techniques are available. One of them is grouping similar web pages based on the rate of occurrence of a particular key words on different web pages [15]. Need a review CHAPTER 3 SYSTEM ARCHITECTURE AND DESIGN CHAPTER 4 EXPERIMENTS AND RESULTS CHAPTER 5 FUTURE WORK CHAPTER 6 CONCLUSION

Abortion Essay -- essays research papers

Abortion   Ã‚  Ã‚  Ã‚  Ã‚  According to Planned Parenthood, â€Å"millions of women per year sought out illegal abortions, thousands died. There are two kinds of abortion; one is what we call spontaneous abortion. This type may be more familiar as a miscarriage. When an embryo or fetus stops developing the body expels it. If a woman wants to end her pregnancy then she can have what is called an induced abortion, this can be done either surgically or medically. It terminates the fetus so that the mother doesn’t have to raise a child. Three reasons why abortion is a critical issue are moral, financial, and health. These are very important in the decision to have an abortion.   Ã‚  Ã‚  Ã‚  Ã‚  The first reason why abortion is a critical issue is moral. The definition of moral is the distinction between right and wrong. People only think of abortion as being the right thing to do or the wrong thing to do. In some peoples minds it is either the killing of a child or saving it from having a horrible life. For instance the Catholic Church is so against abortion they go as far as trying to terminate the hospitals. They think of it as the killing of a human being while the woman who is having the abortion is just not fit to raise a child. Or in more extreme circumstances, rape or incest occurs. In this situation what do you do, probably have an abortion. In the mind of people all these are reasons why people think abortion is right or wrong, it just depends on ...

Mens Control in William Shakespeares The Merchant of Venice Essay

Men's Control in William Shakespeare's The Merchant of Venice In Shakespeare’s The Merchant of Venice, the scene opens to reveal a society controlled by men. Men, who live in the foreground of Venetian society, wield their power in business, government, and family life. In the background, women conduct their lives quietly. They are subservient to their husbands and fathers and are regarded as helpless and in need of male guidance in areas of decision making. Though in Shakespeare’s time such a societal structure was largely acceptable, the modern reader views the subjugation of women with aversion, and the ways in which Shakespeare presents the female characters in this play perhaps show that he too was not entirely comfortable with the unbalanced scale of power between men and women. Portia, Nerissa, and Jessica, the three female characters in The Merchant of Venice, are bound by the strictures which society has imposed upon them. All three, however, seeking to gain the freedom to act as they please, disguise themselves as men. Once they are seen as men, the women are able to escape the societal constraints which previously limited their actions. The fact that they must disguise themselves as men in order to achieve empowerment and freedom of action encourages the reader to question the justice of the social hierarchy. Because the setting in The Merchant of Venice is characterized by a hierarchy of gender roles in which males hold authority over females, a character like Portia’s father, one who reigns in authority over his daughter, is made possible. Additionally, the presiding social structure allows for his action of subjecting Portia to the mechanism which will determine her husband. Fortunately for Porti... ...e disguised as men are completely incongruous with the societal structure which dominates their world. It seems no coincidence that Shakespeare had all three female characters in the play disguise themselves as men. Nor does it seem a coincidence that while disguised, each woman rebels against the social structure which prohibits her to do certain things and make certain decisions simply because she is a woman. Under male disguises, the women are able to act with the same freedoms men possess. Thus, it is plausible to suppose that Shakespeare meant to make a statement about the social hierarchy prevalent in the world in which he lived, encouraging a reevaluation of its fairness. Whatever Shakespeare meant to say about the issue, for today’s audiences, The Merchant of Venice certainly encourages questioning the justice of its male-dominated social hierarchy.

F -14 Tomcat :: essays research papers

F-14 TOMCAT Wing span: 64 feet unswept; 38 feet swept Length: 62 feet 7 inches Height: 16 feet Weight: Empty: 40,104 pounds Maximum take-off: 74,348 pounds Speed: Maximum: 1,544 mph Cruise: 576 mph Ceiling: More than 56,000 feet Power plant: Two Pratt and Whitney TF-30-P412A turbofan engines with afterburners; F-14B and F-14D: F-110-GE-400 augmented turbofan engines with afterburner Crew: two Contractor: Grumman Aerospace F-14 Tomcat, sleek, powerful, deadly, and the real star of the movie Top Gun. The F-14 Tomcat followed a history of "Cats" in the military. The F-4F Wildcat and the F-6F Hellcat that fought in the skies years before the Tomcat ever bit the air. In the late 1960's, the U.S Navy decided to decided to focus on an aircraft dedicated to fleet defense. Grumman had already begun developing the F-14, and was definitely headed for a "Cat" designation. The person responsible for this project was Admiral Tom Conolly, Deputy Chief, Naval Operations for Air. The aircraft was dubbed "Tom's Cat" long before the official name of "Tomcat" was ever adopted. (novia.net, 1999) Overall, the Navy's Grumman F-14 Tomcat is without equal among today's Free World fighters. Six long-range AIM-54A Phoenix missiles can be guided against six separate threat aircraft at long range by the F-14's AWG-9 weapons control system. For medium-range combat, Sparrow missiles are carried; Sidewinders and a 20mm are available for dogfighting. In the latter role, the Tomcat's variable-sweep wings give the F-14 a combat maneuvering capability that could not have been achieved with a "standard" fixed planform wing. (history.navy, 1999) In full forward-sweep position,the wings provided the lift needed for slow-speed flight, especially needed during carrier landings. In swept-back positions, the wings blend into the aircraft, giving the F-14 Tomcat a dart-like silhouette for high-speed, super-sonic flight (using Pratt & Whitney TF30-P-412A Turbofans). (novia.net. 1999) By 1972, the first of the F-14 Tomcat's off the production line were sent to the US . In October of 1972, two squadrons were formed with the F-14 Tomcat to begin flight operations. (novia.net, 1999) All in all, fourteen aircraft were used for the development program. The fully proven F-14 was introduced to the fleet only 51 month after contract award! (Anft, 1998) The F-14 Tomcat was designed to carry a million dollar missile, the Phoenix . The AIM-54 Phoenix has a range of over 100 miles and sole purpose was to destroy Soviet bombers. The F-14 Tomcat program came down to a test at the Naval Missile Test Center at Point Mugu, CA in November, 1973. The Pentagon wanted an aircraft that could take on six different targets at once, and on that day in November, the Tomcat

HIV/AIDS Policies in the US

Today, the 26 year old HIV/AIDS is becoming one of the major challenges facing health-care policymakers worldwide (HIV/AIDS Policy in the US, 2006). According to Collins (2007), there are over 1.5 million HIV infections and more than half a million deaths into HIV/AIDS afflicted in the United States.The acronym AIDS stands for acquired immunodeficiency syndrome and describes the collection of symptoms and infections resulting from the severe damage of immune system caused by the HIV in humans.On the other hand, HIV stands for human immunodeficiency virus, a retrovirus that infects cells of the human immune system, and destroys or impairs their function (Fast facts about AIDS, n.d.; AIDS 2006).The introduction of HIV infection into the human body results to progressive depletion of the immune system, leading to immune deficiency. People who are described as immune-deficient are highly vulnerable to a wide range of infections known as opportunistic infections that take advantage of a w eakened immune system.Hence, it is vital to measure the level of HIV in the body and the appearance of certain infections as these are used as indicators that HIV infection has progressed to AIDS (Fast facts about AIDS, n.d.; AIDS 2006). With these, there are numerous policies and guidelines published to fight against HIV/AIDS.EVIDENCE OF THE PROBLEMAccording to the Center of Disease Control (CDC), the cumulative number of estimated deaths in the U.S. of persons with AIDS through 2005 are 525,442, including 4,865 children under the age of 13 and persons living with AIDS are 437,982 (HIV/AIDS in the United States, 2007).In the past two decades, the demographics of HIV/AIDS have changed, moving from an illness that initially affected white gay men to a disease that increasingly affects men of color or African men who have sex with the same sex, women and older adults (Gorin, 2004).The prevalence rates of AIDS among African American men and women rose up by 150 percent between 1993 and 2001 compared with a 68% rate increase among white people.The rates of HIV/AIDS among communities of color were notably higher than those for white people when considering their percentage of the total population. For instance, the African Americans only make up 12% of the U.S. population, however account for 76.3% of individuals with AIDS.In addition, African American teenagers ages 13 to 19 make up only 15% of U.S. teenagers, but account for 61% of new AIDS cases reported among teenagers in 2001 (KFF, 2003a). This shows that African American or communities of color have high incidence of HIV/AIDS compared to white people both in the teenage or adult population.On the other hand, women represent an increasing proportion of new AIDS cases. The epidemiology shows that African American women represent a greater number of AIDS cases than white women.There were 7,113 newly reported AIDS cases among African American women in 2001 compared with 1,981 among white women. These correlates s uggest that women in communities of color have a higher probability of contracting HIV/AIDS than white people (KFF, 2003b).In addition, majority of women in all groups are most likely to have been infected by heterosexual contact and injection drug use. The results shows that 67% African American are infected by heterosexual contact compared with 59% white women while 30% African American are infected through drug injection compared with 38% white women.This shows that HIV/AIDS contracted with heterosexual contact is higher in African American women while HIV/AIDS contracted with the use of drug injection is greater in white women.   Furthermore, heterosexual contact accounts for 75% of HIV infection among women 13 to 24 years of age (KFF, 2003b).These show that teenage or young adults are engaging to sexual intercourse at an early age give them higher risk of being afflicted with the disease.Among older adults, the CDC estimates 42,104 people ages 55 and older were living with AI DS in 2002, including 8,902 people 65 and older (CDC, 2003). Among older adults, the risk is particularly high for gay men who abuse drugs or engage in anonymous sexual encounters and for women above 60 years of age, who is due to normal bodily changes, face higher risk for HIV infection during intercourse.Even though little attention has been given to preventing HIV and AIDS in older adults, there are numerous older adults that do not understand the importance of condom usage or other precautions when engaging in sexual contact.In addition, many physicians fail to provide the information on the related risk factors of HIV/AIDS or discuss the necessary information to help older adults protect themselves against infection (Laurence & Luciano, 2000).Hence, this reflects the general perception that the older adult population is not at risk of HIV and society's reluctance to discuss at-risk behaviors. For these and other reasons, older adults have been called a â€Å"hidden HIV risk gr oup† (Gorin, 2004).

Counterintelligence Policies

One of threatening crime these days in the U. S. is terrorism like the 9/11 tragedy and other similar terrorism attacks. The reason is obvious that such attacks turn out to be suddenly happened that scare most people to go into public venues like malls, office buildings, bus or railway stations, and other places of interests. Prior to 9/11 tragedy, the U. S. experienced impressive economy growth in terms of GDP in which, according to CIA Factbook, â€Å"before 2001 the country became the largest and the most powerful economy in the world with a per capita GDP of $36,200† (†CIA Factbook 2001†).However, the situation turned upside down when terrorists attacked the Pentagon and Two Buildings of World Trade Center in September 2001. It turned out that the 9/11 brought the country’s economy to experience a great suffer since some industries experienced great losses and slow growth afterwards. In order to prevent such huge loses in the future; U. S. government tak es some necessary actions in both foreign and domestic policy especially regarding the home country defense initiatives (counterintelligence) to protect U. S. citizen from foreign espionages that threatens the U.S. nation security, which also impacts the country economy. Concerning the counterintelligence issues that the U. S. faces, therefore, the thesis statement for this paper is â€Å"As foreign intelligence action becomes threats to the U. S. national security, what goals and policies that U. S. counterintelligence has within the past six decades and in the future and what factors in the counterintelligence initiatives that need fixing to improve future successes in counterintelligence† 2. Counterintelligences in the U. S. 2. 1 History and Recent Cases of Counterintelligence in the U.S. A great power is the result of the great pressure. This condition highlights the roadmap of the U. S. counterintelligence initiatives within the past six decades. To date, United States i s still perceived as the most powerful nation on the earth that suggests many actions threat the country to challenge their defense system. Due to the current position as a super power country, such actions to the country’s land will take months or even years of preparation since the attackers must have reliable information about the country’s defense before prior to execute it.Since any attacks to the country take some times by sending the intelligence, therefore, the country has to have the capability to counteract any intelligence performed by country’s counterparts by securing vital information about their national security plans. One of action to secure it is through counterintelligence. Historically, counterintelligence started several decades ago when John Jay became the first coordinated a national level of counterintelligence efforts.At that time, the goal of committing the counterintelligence is to lead a legislative committee to investigate a plot to sabotage defense and infrastructure targets in New York. In his investigations, Jay employs at least 10 agents; a few of the famous ones are Nathaniel Sackett, Elijah Hunter and Enoch Crosby. All of his agents were operating under enormous pressure. Some were undercover; being unmasked meant death to all of them (Rose P. K. , 1999). Enoch Crosby is the best secret agent that John Jay has.He uses various names and identity to retrieve information about the pro-British’s activities. After he get â€Å"to famous† for his work in one place, he was assign to another area, joining another pro-British Colony (Rose, 1999).In addition, one of recent cases in counterintelligence was on the arrests of two Chinese, Fei Ye and Ming Zhong, who found guilty for their actions of committing economic espionage, highlights the importance to conduct counterintelligence to secure the U. S. critical resources including trade secrets. The cases occurred when they found to bring the stolen tr ade secret in their luggage in San Francisco International Airport in November 2001. According to their statement, they intend to take the trade secrets of two well-known IT companies in the U. S. -Sun Microsystems, Inc. and Transmeta Corporation- to support and profit the development of the respective industry in China (Department of Justice, 2006).Similarly, the case of 9/11 attack also highlights that the country experiences information leaks about sensitive defense material that let the tragedy happens. Other leaks of information might cause another threats to America in the future. Here is where American Counterintelligence takes a vital role. American Counterintelligence has found that leaks of information have often happened in the United States governmental and intelligence environments. It turned out; the history of Americans sold out their country goes back a very long way.

Hca Case Study

I. Introduction The business-level strategy is acombined and synchronized collection of the obligations and actions that are used by the firms to attain a competitive advantage. The firms try to consume core abilities in certain product markets. Under this strategy, the firms stipulate their choices on that how they plan to strive in individual product markets. It’s important that every firm should improve a business-level strategy to generate the differences between its own place and its competitors’ places.The bond between the customers and business-level strategies is very important because the customers are main cause of the strategy’s success. The bond that a firm develops with its customers creates the value and profitability. There are five business-level strategies that a firm shouldor can practice to create and support its chosen strategic position against competitors. These include the variation, the cost leadership, the focused cost leadership, focused differentiation, and the unified cost leadership/differentiation. In chapter 6, it argues these five strategies and side by side with the risks that are associated with each other.In chapter 6 they also argue corporate level strategies. The corporate-level strategy has emphases on the actions that a firm takes to attain a competitive advantage by choosing from and handling a collection of different businesses competing in different product markets. These strategies help the firms in choosing on new strategic positions that are likely to increase the value. The product diversification is avital type of the corporate-level strategy. The diversifications also can differfrom the low levels to the high levels. Well normally, the diversification strategy is used to raise the firm’s value by improving its whole performance.It is essential that the managers should attentive to their firm’s internal organization and to its external environment when making decisions regarding t he most advantageous level of the diversification. In chapter 7 there is discussion of mergers, takeover, and acquisitions. A merger is formed when the two firms mix their businesses with each other. An acquisition is a strategy that involves when one firm purchasing the bulk or all interest into another firm with the aims of making it into a subsidiary company within its own group.A takeover is a type of acquisition where the acquired firm does not ask for the capturing firm’s proposal. Acquisitions are used for thenumerous reasons, which contain increasing in the market power and conquering the entry obstacles to new markets. Sometimes a firm must restructure its self in order to change its pool of businesses or financial procedure. This can be done through the downsizingor leveraged buyouts. A firm’s major goal for restructuring is to improvement or successful in strategic control. II. SWOT Analysis A. External environment The U. S. healthcare industry is one of the biggest industries in U. S. The U. S. ospital industry is split with thevarious ownership and noticeably different revenue sources with a small number of the main firms. The HCA was operating in a conservative industry where their aremany challenges and financial constraints. One of the major aspects that affected HCA is the increased quantity of the uninsured Americans citizen. The Columbia/HCA’s goal was to emphasis on the providing beds for insured patients to have the profits up. As the number of uninsured Americans citizen increased, it made it harder to keep the beds at full capacity. The increases in health care costs also played a role in the HCA’s actions.The Tenant and Triad Hospitals are recognizedas the big competitors for HCA. The HCA’s business strategy also puts them in competition in the urban areas mainly against autonomous non-profit hospitals. Many do not have the equal financial performance aims and this helped HCA to be the market leader. B . Strengths and Weaknesses The HCA’s strengths involvedarethe leading position in the hospital market, thespacious and infinite service offerings. The HCA developed such a strategy that dedicated on a main group of market-leading hospitals by utilizing its own financial resources, medical related, and management proficiency personnel.At current, the HCA still utilizes this whole operating strategy. The HCA controlledits advanced business practice. After selling its non-hospital business and the other facilities that did not resemble with its strategy, HCA is still persistent to focus on the providing of high quality healthcare. The company also has some weaknesses including its negative past and spoiled public image that included charges of the fraud, which headed to the federal government investigations. Over the years, the organization’s strengths have mostly remained same, except the fact that HCA does not provide the spacious amount of required services.The HCA mad e a clever choice to focus on only giving the hospital services in order to increase its quality and not to be putteringthemselves in other industries. The HCA still is known for its previous corruption, but still remains the prominent firm in the hospital industry. C. The Case of HCA 1. The HCA’s core capabilities consist of the greater patient care and its functioning strategy it that has been using for many years. It’s other core capabilitiesare includesthe financial resources, medical background, and the management proficiency.These competencies build the value for the company by specializing in the removal of excess capacity and the gratitude of the economies of scale. The HCA’s organizational resources add the unique value for the firm. In 1968, the HCA was founded and they operated under aunited cost leadership/differentiation business-level strategy. There was achance in the hospital industry to create the low cost services with differentiated qualities, and this is what HCA desired to implement in their system. The HCA was able to adapt quickly to the new technologies and fast changes that arose in the external environment of the HCA.The company focused on two resources of competitive advantages-cost and the differentiation in various aspects. The HCA establisheda strong network with physicians and with other healthcare practices under this strategy (HCA, 2011). 2. The HCA’s arepurchase of many small rural hospitals and the opposing investor-owned health care companies created a positive return on the firm’s invested capital in market. The HCA acquired these health care facilities in the faith of revolving them into the most profitable hospitals and control the industry for that specific region of state.There were problems of the recruiting in small rural hospitals, but HCA’s investments in the equipment and facility renovation have signified improved the firm’s ability to gain the support from small ru ral physicians. The external factors, such as the great unemployment in the certain or various locations and in the farming communities affected the purchasing of said facilities. The acquired hospitals constantly had the small staff in contrast with their competitors. However, the HCA focused on modification of the bed size. The acquired hospitals also had a good amount of oard-certified experts in comparison with their competitors. The HCA focused on main renovations and developments for the acquired hospitals for the creation of financial economies. 3. The HCA used both horizontal and vertical integration for the cultivation of mergers and acquisitions. The Columbian &HCA had such an acquisition strategy in place and the purchasing facilities and in building new facilities that prohibited its offers to purchase. In the firm’s own integration strategy, the company simply acquiredthe physician practices where HCA were not steadfastin its investments.The company fixed admissi on goals for the acquiring of physicians. The company then owned the coarsely 2,700 medical practices, and these acquisitions then began purchases by nonprofit competitors. 4. The HCA did not aspect too much integration because of its management proficiency. The company established a working strategy to obtain its goal and to succeed in gaining market authority. However, the management appeared to be too focus on the acquisitions and obtaining total power, which landed the company in such trouble that, consisted of a federal investigation for fraud.The company had lost focus on the point of quality of service. The firm also had become too huge due to acquisitions. Before the downfall of the Columbia/HCA, it had 2,700 medical practices, many of which were the non-hospital practices (Goldsmith, 1998). The HCA soon understood that the focusing on size was not really a good strategy for the success path. Overall, the HCA was between the 60% of failures in the merger/acquisition strategy . The merger with Columbia and the hostility to go into the several acquisitions was one of the reasons of HCA’s downfall. III. My Impressions of the CaseThe HCA had a great operating standard of the concentrating on patient care, but they lost focus by pushy to control the health care industry. Their business-level strategy primarily started off well but some are developed into one that only attentive on profitability of success of the company. The company soon lost sight of the main goal of satisfying the customer to achievethe value for the company. The HCA focused on the developing acquisitions and mergers to gain more profitability and variation in market. This caused the company to enlarge beyond its ethical operating means.It took the benefit of integration systems in order to take over the industry. This case revealed how a firm can negatively and positively usesthe acquisitions, mergers, and leverage buyouts. Overall, this case was one of a decent case to transmit to Chapters 4, 6, and 7 of the text. References Hitt, M. , R. Hoskisson, D. Ireland. (2012). Strategic management: Competitiveness & globalization. (10E ed. ) Mason, OH: South-Western,Cengage Learning. Montague Brown, Ph. D. (April 1, 1992). Physicians and Management in Health Care. Jones and Bartlett Learning. April 1, 1992.Jeff Goldsmith. (1998). Perspective: Columbia/HCA: A Failure Of Leadership. Health Affairs, 17, no. 2 (1998):27-29. Retrieved November 21 2012 from: http://content. healthaffairs. org/content/17/2/27. full. pdf HCA Holdings, Inc. (2011). Our History. Retrieved November 21 2012 from: http://hcahealthcare. com/about/our-history. dot McCosh, Jonathan G. (2003). A Strategic Analysis of the Hospital Industry and HCA Incorporated. Journal of Applied Management and Entrepreneurship. Retrieved November 21 2012 from: http://www. highbeam. com/doc/1P3-1178660521. html

Family Branding

Family branding is a marketing strategy that involves selling several related products under one brand name. Family branding is also known as umbrella branding. It contrasts with individual product branding, in which each product in a portfolio is given a unique brand name and identity. There are often economies of scope associated with family branding since several products can be efficiently promoted with a single advertisement or campaign. Family branding facilitates new product introductions by evoking a familiar brand name, which can lead to trial purchase, product acceptance, or other advantages. Family branding imposes on the brand owner a greater burden to maintain consistent quality. If the quality of one product in the brand family is compromised, it could impact on the reputation of all the others. For this reason family branding is generally limited to product lines that consist of products of similar quality. 2. Family branding is a type of marketing tactic. It involves using one brand name to market multiple products. For example, a company may use one brand to market soap, lotion, hair shampoo, and nail polish. This differs from branding individual products, which involves giving each product its own name and image. For example, a company may sell lipstick and nail polish, giving each product line a separate marketing identity. The idea behind family branding is that a company can make a wide range of products both desirable and profitable by giving them all one recognizable name. Then, by building recognition of this brand name, a company can also build customer loyalty. When the company introduces new products or even makes changes to existing products, it can depend on customer loyalty to ensure its market will purchase the new or altered product. Additionally, family branding, makes it possible to use an advertising campaign to successfully market a range of products instead of just one at a time. Often, companies in the food industry use family branding techniques to market their products. For example, a company may make and sell bread, potato chips, frozen food, and condiments all under one highly recognizable name. This umbrella branding may mean such companies will sell more than they would with individual branding. Some consumers are more likely to choose a product with a familiar name over one that is less well-known, even if the known brand is more expensive. . Brands – Brand names Introduction How should brand names be chosen? Is the name important? Marketing theory suggests that there are three main types of brand name: (1) Family brand names: A family brand name is used for all products. By building customer trust and loyalty to the family brand name, all products that use the brand can benefit. Good examples include brands in the food industry, including Kellogg’s, Heinz and Del Monte. Of course, the use of a family brand can also create problems if one of the products gets bad publicity or is a failure in a market. This can damage the reputation of a whole range of brands. (2) Individual brand names: An individual brand name does not identify a brand with a particular company. For example, take the case of Heinz. Heinz is a leading global food manufacturer with a very strong family brand. However, it also operates many well-known individual brand names. Examples include Farleys (baby food), Linda MacCartney Foods (vegetarian meals) and Weight Watcher’s Foods (diet/slimming meals and supplements). Why does Heinz use individual brand names when it has such a strong family brand name? There are several reasons why a brand needs a separate identity – unrelated to the family brand name: †¢ The product may be competing in a new market segment where failure could harm the main family brand name †¢ The family brand name may be positioned inappropriately for the target market segment. For example the family brand name might be positioned as an upmarket brand for affluent consumers. †¢ The brand may have been acquired; in other words it has already established itself as a leading brand in the market segment. The fact that it has been acquired by a company with a strong family brand name does not mean that the acquired brand has to be changed. (3) Combination brand names: A combination brand name brings together a family brand name and an individual brand name. The idea here is to provide some association for the product with a strong family brand name but maintaining some distinctiveness so that customers know what they are getting. Examples of combination brand names include Microsoft XP and Microsoft Office in personal computing software and Heinz Tomato Ketchup and Heinz Pet Foods. What are the features f a good brand name? Brand names should be chosen carefully since the name conveys a lot of information to a customer. The following list contains considerations that should be made before making a final choice of brand name: A good brand name should: †¢ Evoke positive associations †¢ Be easy to pronounce and remember †¢ Suggest product benefits †¢ Be distinctive â € ¢ Use numerals when emphasising technological features †¢ Not infringe existing registered brand names * Family branding is type of marketing tactic which involves the use of one brand name for the sale of several related products. For example, a company may use one brand to market soap, lotion, hair shampoo, and nail polish. It differs from the individual product branding which gives a unique brand name and identity for each product. Family branding aids the introduction of new products by invoking a popular brand name, which can lead to trial purchase, product acceptance, or other advantages. It also promotes lower marketing costs and market acceptance of its products. Family branding is also known as umbrella branding. The concept of family branding allows a company to make a wide range of products both desirable and profitable by giving them all a single brand name. The popularity attained with the brand name helps the company to build customer loyalty. When the company introduces new products or even makes changes to existing products, it can depend on customer loyalty to ensure its market will purchase the new or altered product. Furthermore, family branding allows a company to successfully market a range of products by just one advertising campaign. Family branding inflicts on the brand owner a greater burden to sustain consistent quality. Family branding is mostly limited to products that have similar quality, because any damage to the quality of one product in the brand family will affect the reputation of all the others Family brand or umbrella brand by admin on October 26, 2006 FAMILY/UMBRELLA BRAND When a group of products are given the same brand name, it becomes a case of family brand/umbrella brand. In this case, different products of the company are marketed under one brand name. The examples given below are details of some family brands. Family branding/umbrella do not mean that entire product mix of the company should go under single brand name. A company may resort to different branding approaches for different product lines. Amul is an example of family/umbrella brand. Amul is the common brand name for the companyaâ‚ ¬Ã¢â€ž ¢s milk powder, butter, ghee and milk chocolates. Vijay is the family brand name for the products of Vijay Electricals, Mixer-grinders, electric irons, electric kettles, water heaters and other products of the company go under the aâ‚ ¬? Vijayaâ‚ ¬Ã¢â€ž ¢ brand. Videocon is a family brand name for a variety of products of Videocon Corporation. Its TVs, VCRs, refrigerators, washing machines and air conditioners go under the Videocon brand name. Godrej is another family brand. Several product lines of the company and several products in each of the lines go under the brand name Godrej. The products include locks, steel cupboards, office furniture electronic typewriters, desktop printers, refrigerators, air conditioners etc. The company also uses separate brand names for some other lines. In soaps, it has individual brands like Cinthol and Ganga. In detergents, it has individual brands like key and Biz. Johnsonaâ‚ ¬Ã¢â€ž ¢s is another family brand. The company Johnson & Johnson sells many of its baby care products under the Johnsonaâ‚ ¬Ã¢â€ž ¢s brand name — Johnsonaâ‚ ¬Ã¢â€ž ¢s Baby Powder, Johnsonaâ‚ ¬Ã¢â€ž ¢s Baby soap, Johnsonaâ‚ ¬Ã¢â€ž ¢s Baby Shampoo etc. BPL is another noteworthy family brand about five dozen products of the company go under the brand name BPL. It also happens to be the company name. In the case of Amul, it is an umbrella /family brand name for one line of products of the company. As mentioned earlier, Amul is an umbrella brand for NDDBaâ‚ ¬Ã¢â€ž ¢s milk and milk-related and milk-related products. And Dhara is an umbrella brand for the companyaâ‚ ¬Ã¢â€ž ¢s cooking oil line. Dhara is an umbrella brand for seven types of oil marketed by the company — Dhara mustard oil, Dhara groundnut oil, Dhara sunflower oil etc. Benefits of Family branding It is convenient to adopt a family brand for related products. Promotion of such products becomes easier and less expensive under a family brand. But the marketer in such cases has to ensure that all the products offered under the family brand maintain the same standards of quality. If one product in the group becomes a low quality product, it will affect the entire range of products under it. In other words, in family branding, there is a composite responsibility among the products coming under the brand. A major benefit in giving family brand name is that advertising and promotion effort can be combined for all the products falling under the family brand; the advertising budget can be stretched over several over several products. For example, Johnson and Johnson, with a wide product range in the baby care segment and medicare segment runs an ad campaign every year to promote its products. The same campaign takes care of all diverse products of the company. It is the Johnsonaâ‚ ¬Ã¢â€ž ¢s brand name that is advertised ad all the products get covered. The campaign lasting for new months every year ensures high recall value for all Johnson & Johnson products. Another advantage is that under family branding, new product launch becomes easier and cheaper. New products would enjoy a ready recognition and market set-up retailers too would find it easier to push new products under a popular ongoing brand name.

Security Issue s In Ecommerce Essay Example | Topics and Well Written Essays - 2000 words

Security Issue s In Ecommerce - Essay Example acy of result, frankness and convenience of payment processes, loss of collateral information, globalisation, and rise of new commerce models (Laudon & Traver, 2008). Small firms seek to venture into ecommerce with the main aim of increasing revenue through reaching new markets and winning more clients. Ecommerce will enable the small business shorten procurement cycles through the use of on-line cataloguing, checking and payment, gain access to global markets at a smaller portion of traditionalcosts, ensure product, marketing information and prices are always up to date, allow them to compete with large businesses over a common platform, and increase sales opportunities. In addition, ecommerce will enable these small firms ease the audits they conduct on their systems because electronic data is easier to audit. It will also enable them reach out to clients in remote areas, and ensure the goods are available 24/7 for anyone to purchase. This will surely lead to increased generation of revenues. As we all know, fraudsters would aim on the big firms in the ecommerce business. Their enormousconsumer base is like mouth-watering bait for fraudsters. That may safe to think, however, it has been a big misconception.While the aim of fraudsters is to access money, they are not aiming at big ecommerce stores. They go for the small companies for the key reason that smaller e-commerce sites appear to have disregarded one important element – strict security measures. The easy access to critical information and the susceptibility of security systems trap these fraudsters to these smaller stores that are engaging into ecommerce. Campbell et al (2010, p.37) estimates that 90 per cent of credit card safety compromises in the ecommerce industry originate from Level 4 Merchants (ecommerce websites that process fewer than 1 million total card payment dealings and less than 20,000 ecommerce dealings in a year. As a small business, it is important to understand the reasons that

How to implement dual language programs in already established Dissertation

How to implement dual language programs in already established elementary schools - Dissertation Example This shortcoming has both local and far-reaching effects ranging from immigrants who try to make themselves understood to the business person who must negotiate with foreign governments (Firoz, Maghrabi & Lee 2002). Leon Panetta, Director of the Central Intelligence Agency, stated, â€Å"To stay competitive in the global society, the U.S. needs more people with foreign language proficiency† (Picard, 2010, para. 3). Although the population of the United States has expanded through several generations of immigrants, command of foreign languages is not as prevalent in the United States as it is in other countries in the world. For Example, in the European Union, more than 50% of the population is functionally communicative in their native language plus one more (Hulstrand, 2008). Data from the 2007 American Community Survey captured information on language use by members of the US population (U.S. Census Bureau, 2010). Less than half (42.7%) of 5- to 17-year-olds had English-only speaking ability. More (72.4%) 18- to 40-year-olds were English-only proficient, and even more (78.3%) of individuals ages 41 to 64 years were English-only proficient. Of those 65 years old or older, 32.6% spoke only English (U.S. Census Bureau, 2010). There is a need to increase the numbers of students who are proficient in a second language in addition to English. Beginning with entrance into school at 5 years of age, and continuing through high school and beyond, students could benefit from a dual-language instruction (DLI) or two-way immersion (TWI) program. Lindholm-Leary and Borsato stated, â€Å"High school students who participated in the TWI program developed high levels of academic competence and motivation, ambitions to go to college, knowledge about how to apply to and get into college, and pride in bilingualism† (p. 1). Students who participate in TWI programs become proficient in more than one language into adulthood and are able to contribute a global society (Estrada, Gomez, & Ruiz-Escalante, 2009). Denver, Colorado, maintains a largely monolingual school district at the foot of the Rocky Mountains. The district is considered to have a high-mobility population; students in this school district have moved more than once, and up to three times or more in any given school year (Denver Public Schools [DPS], 2010). The Colorado Student Assessment Program (CSAP), implemented in 2002 to address the standards imposed by the No Child Left Behind Act of 2001 ([NCLB] 2002), is the state-mandated test that all students from Grade 3 through Grade 12 must take. NCLB obligates every teacher to be highly qualified in their specialty subject(s), including reading. Fifth-grade English language learners (ELLs) and English language proficient (ELP students in largely monolingual public schools in Denver have consistently shown little to no progress in reading (DPS, 2010). What little progress has been reported by the CSAP since 2005—only a 9 percentage-point median growth for students across the district, regardless of ethnicity (Colorado Department of Education, 2011)—is cause for concern. From a starting level of 46 percentage points in 2005, students’ CSAP scores in reading have ris en and fallen unpredictably. In 2006, scores for progress in reading rose to 49 percentage points. In 2007, scores for progress in reading plummeted to 42 percentage points. Scores rose to 53 percentage points in 2008 and fell again to 50 percentage points in 2009. Finally in 2010, reading across the district rose again to 55 percentage points (DPS, 2010). The DPS district is not the only one in the state or any other state with high numbers of ELLs who are experiencing reading problems (Goldenberg,

Water first- movie Review Example | Topics and Well Written Essays - 1000 words

Water first- - Movie Review Example The most important attribute of the film is that though it is beyond general comprehension to relate such issues pertaining to women empowerment or combating HIV or AIDS and other contaminated diseases with ecological issue such as water consummation or sustainability, the film co – relates and addresses the same. As water consummation is a serious ecological issues world wide, similarly, women education, empowerment, sanitation and other health related issues are very core matter in the realm of human rights. Fresh drinking water along with minimum facility of health and sanitation is the fundamental human right of every global citizen and this film acts as an eye-opener through the story of Charles Banda, who at a very local level with local initiatives drilled 800 wells in the impoverish country like Malawi. The film talks and conveys a change which is mandatory in the present scenario and encourages education and eradication of poverty, hunger and inequality regarding the privileges and opportunities from which women are deprived in under-developed countries. The documentary named â€Å"Water First† is an attempt and a serious effort taken by the United Nations in educating and awaring people that a simple â€Å"can do† attitude can change everything. A little effort and a great determination can make big differences. The movie encapsulates the local effort of a fireman and transports it to a paradigm which is global. In representing this phenomenon a lot of effort and expertise was essential for conveying the hidden messages and awareness program launched through the movie. United Nations had a particular agenda behind their program â€Å"Millennium Development Goals† or (MDGs). The set goals, which fall under the MDG program launched by United Nations, committed to undertake many development oriented programs under which it was soon understood that the clean water is a major agenda and a very formative issue in the path of

Network Security Essay Example | Topics and Well Written Essays - 1750 words

Network Security - Essay Example Its ability to integrate seamlessly personal functionalities such as digital entertainment and business such as enterprise emails has made it a favorite in the corporate world, and no doubt a major target for hackers. Blackberry handheld devices run on the Blackberry operating system that supports the use of specialized input devices tailor-made specifically to capture the elite smartphone user (BlackBerry support 2009). Features such as the track pad and most recently, the touch screen give the blackberry devices a unique design and places it a par above its closest rivals in the market. The BlackBerry Network Architecture Network architecture is the layout that includes the hardware, software components, the means of data transfer, and the communication protocols governing data transfer. BlackBerry devices are not merely standalone devices; they are integrated into a complex network that seeks to deliver remotely various services to users. This is convenient especially in an enterp rise setting where corporate users need to handle multiple tasks. Basically, blackberry devices connect and with other external devices in four ways. A data cable enables personal computer connectivity via the blackberry enterprise software, this mainly for transfer of files and media. Bluetooth connectivity synchronizes the device with other external devices and can be used to create an ad hoc network for file and resource sharing. Finally, radio and wireless connectivity serve the primary function of voice and data synchronize communication. The BlackBerry wireless, and radio connectivity platform makes it possible for an organization to offer its employees with access to its email servers even when away from the office. Blackberry devices connect wirelessly to networks using various transport architectures, and all devices have a specific transport mode that it associates with. Ultimately blackberry security is best when linked up with the blackberry enterprise server, which is d esigned specifically cooperate and commercial use. This server allows the smartphone to run on a remote platform with all the essential functionalities stored separate from the device. In essence, the blackberry can successfully be used for corporate business functions, and for personal use without any compromise on data integrity. Wi-Fi transport architecture provides internet connection to mobile devices, of a link to private networks. Through least cost routing, a wireless connection can be configured to allow a device connect to the enterprise server platform. This is because connections via the Wi-Fi transport are considered less expensive compared to other transport architectures like cellular transport. The TCP cellular transport relies on a wireless service provider usually via radio connectivity. Normally configurations are provided by wireless service providers who configure the device based on their infrastructure. Another transport system associated with blackberry devic es is the blackberry internet service. In this model, connection is established through the blackberry infrastructure. This automatically qualifies for the least cost routing and can be successfully integrated with the Wi-Fi transport. The blackberry MDS transport essentially is a mix of cellular radio transport and Wi-Fi transport. This transport allows a device to directly link up with its associated BlackBerry enterprise server via Blackberry infrastructure. Connection in this instance can be made using Wi-Fi or mobile radio but, all

In what ways and to what extent do networks and social capital Essay

In what ways and to what extent do networks and social capital influence and support entrepreneurs - Essay Example The discussion would begin with a brief overview on the entrepreneurship approaches with respect to the social network, which would further lead to the detailed discussion on social networks and theories. Further, several theories on social capital and network would be evaluated to understand their significance in entrepreneurship. The contribution of family for the creation of social capital would be also analyzed here in details. Finally the essay would be concluded stating the entrepreneurial traits and its role in the present global business scenario. An increasing trend of embedding the business decisions in the social structures, by the entrepreneurs, has been increasingly noticed these days. So a structural approach has been used to understand how the entrepreneurs utilize the social relations to acquire resources or suggestions for floating a venture or business. It goes without saying that for establishing a business, an entrepreneur requires to have various resources and co ntacts during different phases. Based on the structural approach, it has also been understood that irrespective of the cultural differences, entrepreneurs approach their social relations in the same way to acquire resources. ... This definition is also applicable for those who take over an existing venture, to start a business. The concept of social network focuses on the relationship between the entrepreneurs and those who provide resources to them for establishing the business. The entrepreneurs must have the set of skills and knowledge to test the networks and resources before utilizing them, but they also need to complement those resources by producing and delivering the goods and services for them. The entrepreneurs also get the access to the knowledge, support and distribution channel with the help of social networks. The availability of such resources helps the new firm to attain a sustainable growth. However, social networks are not permanent and they can be stimulated according to the different requirements. In order to fit the needs of the enterprise, the entrepreneur consider both the distant and close networks, with respect to the business decisions. Family members also play a critical role in ca se of entrepreneurship, as they also offer different kinds of help inform of assets or finances (Thornton, and Flynn, 2003, p. 401-402). Social networks are gaining importance among the business owners or entrepreneurs because they assist the start up firms with information, new business opportunities, advices, and various other forms of resources. The entrepreneurs to some extent are depended on these social networks which includes their personal relationship for problem solving and decision-making functions. The development of the social capital is also the outcome of establishing strong social networks. The social capital derived from the networks consist of the resources that is obtained from

Learning theories Research Paper Example | Topics and Well Written Essays - 4250 words

Learning theories - Research Paper Example Teachers are regularly struck with suggestions for reforms. They are often asked to use different curricula, new assessment and novel teaching strategies. They are constantly been directed to prepare learners for new standardized test or to assess learner’s work by way of conducting portfolios and performance assessments. They are often advised to practice research based approaches to teach learners in order to enhance their performances (Wilson & Peterson, 2006). Traditionally, learning was perceived as just acquisition of skills and knowledge whereas currently, the concept has been viewed to include emotional as well as social and various societal dimensions. Additionally, learning theories attempts to describe and understand the various ways in which the people learn. Very often, the theories are considered to be the important resource of the educational research as they have the potential to guide in constructing new educational approaches and analyzing along with improvin g the existing approaches and trends (Navarro & Hoek, n.d.). With this concern, the paper intends to critically explore three learning theories of Malcolm Knowles’s learning theory of andragogy, transformative learning theory of Jack Mezirow and experiential learning theory belonging to D. A. Kolb. Brief Explanation of Theories Malcolm Shepherd Knowles and the Theory of Andragogy Malcolm shepherd Knowles is often been considered as the fundamental figure in the segment of adult education particularly in the region of United States during the middle of twentieth century. During the year 1950, he was assigned with the responsibility of Executive Director of the Adult Education Association of the US. The first work of Knowles was termed as informal adult education. Later, he developed a unique theoretical basis for adult education and learning through highlighting upon the notion of andragogy. This work of his was greatly appreciated in the US. Furthermore, his work was consider ed to be the crucial factor that has contributed in changing the views of adult teachers from ‘educating people’ to ‘helping them learn’. Knowles was able to convince that learning practices of adults are different from those of children. He was engaged in building inclusive theory concerning with adult learning that was closely related with the features of adult learners. Earlier work of Knowles concerning ‘informal adult education’ had postulated certain basic elements of process as well as settings. Later, he intended to combine all the elements in order to propose new conceptual basis for improving the adult learning practices. The mechanism or the learning theory that postulated by him was termed as andragogy. According to Knowles, the theory concerning andragogy was primarily based upon four pioneer assumptions that were based upon the characteristics of adult learners. These assumptions were related with the adult learners that are quite dissimilar from the assumptions that dealt with the children learners (Mark K. Smith, 2002). Later, a fifth assumption was added to the theory. Thus, the five basic assumptions relating to andragogy theory that developed by Knowles have been portrayed hereunder. Self-Concept According to Knowles, the maturity that occurs in an individual with the passage of times lead towards self-concept moves wherein an individual tends to become more self-directed person from being a reliant personality (Mark K. Smith, 2002). Experience Similarly, Knowles admitted that as an individual becomes

CAPM ana Capital Budgeting Essay Example | Topics and Well Written Essays - 750 words

CAPM ana Capital Budgeting - Essay Example The estimation of the cost of capital in turn is based upon the CAPM. However, not only does recent discourses in academic literature challenge the validity of the CAPM model, there is lack of consensus regarding the adequate measure of the market risk premium, a central input required for computing the cost of capital using the CAPM. However, in spite of these short comings, the CAPM has survived as the predominant quantitative model in its class for over 40 years since its inception. It is precisely this paradox the paper in concern addresses. In particular, Jagannathan and Meler (2002) offer an explanation to the following question: in spite of the various short comings of the CAPM model in computing the cost of capital, why do majority of managers report using the model to make critical decisions? The answer they offer is that in the real world, computing the exact cost of capital may not be crucial for optimal decisions. Hence, although the CAPM may not provide the exact value o f cost of capital, but it still remains useful for managers. Assuming rationed organizational and managerial capital which implies that not all projects with positive NPVs can be invested in, the paper shows that utilizing a hurdle rate greater than the cost of capital and the typical NPV computations, the value of waiting for an option can be accounted for. Therefore, the exact value of cost of capital no longer remains an imperative for optimal decisions. The idea that discounting values are set much higher than the cost of capital has significant support in financial literature. Stein (2001) for instance shows that aspects like agency costs arising out of asymmetric informational situations among share owners and managers leads to setting of discount rates that are much higher than the actual cost of capital. Empirical literature also lends further support to the claim by establishing the existence of a large number of hurdle rates that are set higher than the cost of capital (Po terba and Summers, 1995). Truong, Partington and Peat (2008) have also established that there are a number of hurdle rates used in the capital budgeting procedure in Australia. The critiques of using CAPM in capital budgeting fundamentally stem from two particular difficulties. First, the time horizon of the basic model is limited to a single period. But in reality, investment appraisals of firms typically involve decision making over multiple periods. Thus, this raises the question of applicability of the CAPM in investment appraisal in the real world. Secondly, computing discount rates specific to particular projects can prove difficult owing to for instance, difficulties arising in identification of appropriate proxy betas as proxy companies usually undertake multiple activities simultaneously. Disentangling the beta specific to a project may prove near impossible because these require certain information that may be extremely difficult to obtain. (Head, 2008) Additionally, it ha s been shown that although the NPV criterion can be utilized to make accept/reject decisions, these are valid and optimal only if the discount rate is not computed using the CAPM (Magni, 2009). In light of the discussion above what emerges essentially is that the CAPM generates estimates of cost of capital

The Effects of Space Exploration on Modern Society Essay Example for Free

The Effects of Space Exploration on Modern Society Essay Space exploration has been increasing greatly in the last 50 years. It has allowed us to understand the greatness of the universe and the endless possibilities it offers us. Our planet, Earth, is inhabited by approximately 6 billion humans. This is well over our natural carrying capacity (the amount of resources there are to sustain our population) but with techniques such as farming, we have manipulated our resources to provide us with enough food, but alternate solutions are needed. The Cold War was when the space exploration significantly advanced, with the political competition between U. S.A and the U.S.S.R., where the two nations invested highly on technologies to see who could win the space-race. Artificial satellites, a man made device that orbits around Earth or other planets, came along at about 1951, when the Russians launched Sputnik 1 into orbit around Earth. Since then, satellites have developed technologically and now they are so widely used, that almost everyones benefiting from them in everyday life. Through space exploration, a lot has been learnt about Earth and space. When the Hubble Space Telescope was fully operational in 1993, it allowed us to observe our galaxy in ways that were impossible from Earth. Orbiting observatories such as the Advanced X-Ray Astrophysics Facility (AXAF) and the Cosmic Background Explorer (COBE) also contributed to the study of the stars, galaxies and the structure of the universe. These have all brought back images of previously unknown galaxies and stars, and also have increased our awareness of black holes. Several probes have been sent out from Earth, and collected information about the atmospheres of the planets in our solar system. Scientist and environmentalists have learnt a great deal about our planet. With the help of satellites, they can now easily find facts about deforestation, pollution, global warming and climates, giving mankind a broader understanding of our own planet. Space exploration has brought countless benefits to the people. Through the research of NASA , space exploration has indirectly provided us with Compact discs, special UV protection suits for people who can not be exposed to the sun and metal alloys which are now used for aeroplanes, sports equipment and trains. I believe that satellites have been the greatest compensation from the money invested in space exploration. There are currently over 2,200  operational satellites orbiting the Earth, most of them, profiting the people. There are three types of satellites; GPSs, Reconnaissance and Telecommunication satellites. Reconnaissance satellites are the ones that orbit most closely to the Earth, and are equipped with high resolution cameras. More sophisticated Reconnaissance satellites are the spy cameras, which can capture full motion pictures of the Earth. These types of satellites are also sometimes integrated with special sensors for heat, infra-red and ultra-violet; these have very beneficial utilities such as for meteorology. Meteorological satellites have given us the ability to predict weather like never before. Not only is it used for people to know the future temperatures, its also very useful for navigational purposes for ships and aeroplanes, whos pilots can now travel through a safer routes. Another fantastic technology that satellites have given us is the GPS (Global Positioning System). The GPS provides the user with accurate information of their latitude, longitude and velocity, and it was initially designed for military use, but the commerce has found various new applications for the GPS. If a car fitted with the GPS was to be stolen, the company can constantly monitor the location of the vehicle. Some police cars now have GPSs, so in future emergencies, the station would be able to contact the closest police vehicle via radio. Telecommunication satellites communicate by sending each other communicational signals, and therefore being able to send them to any part of the world. Mobile phones, modern television and the internet all depend on telecommunication satellites. Third world countries very probably will oppose space exploration. The rich, who can invest, will only make more money exploring space, increasing the bridge between the poor; while the money could be invested on the development of our own Earth. Other who oppose space exploration could argue that the possible dangers that the unexplored space holds for us, could lead to deaths and losses if not approached with caution. The U.S. governments spends billions of Dollars annually on space exploration. While some of it is a true necessity (i.e. satellites maintenance), I believe that it is mostly avoidable. The money spent on research of other planets could be redirected the problems in our world. Why  go searching for more space, when there is plenty to do here? However, I believe that just the possible future advantages outweigh the drawbacks. Space exploration is a promising solution to the upcoming threat of over population. With the estimated figure of 9 billion humans on earth by the next three decades, mankind needs to find additional resources elsewhere. On the other hand, people may believe that controlling the population is a more viable solution than trying to support its increasing numbers. Space exploration has also provided us with technologies that save lives, such as the prediction of natural hazards such as hurricanes and typhoons. Space exploration has already modified our life styles, simplifying complicated tasks and automating long tedious work. I believe that space exploration should definitely continue. Space holds danger, asteroids have hit earth before, and they will again. Without the ability to reach out across space, the chance to save ourselves might not exist. Space allows us to expand and succeed. Thats one small step for man, one giant leap for mankind.