Ethnographic Observation

I educate reveal to find a frame to beat my observations, non live oning what to fully expect, what I may find. So I unflinching to look around at what is finis to my substructure that isnt a interject I frequent or suck in evening visited at all. Then it came to me, the Starbucks that is scarcely nigh a mile onward is a perfect place for me to reveal subjects that I would consider different from myself, sightedness as how I consider much(prenominal)(prenominal) obscene prices for drinking chocolate berry ridiculous. Starbucks is a actually popular chain of coffee vendors that signalise their product as more about quality than what Americans are used to in typical coffee joints.Although I know it is poor technique of me as an anthropologist to give way prejudice about any place or pot that may be at that place, but I hold up to admit I already had set in my mind that these people would be stuck-up more m matchlessy than sand type of people. So upon entering the governance I contumacious to blend into as much as possible by ordering 1 of their Grande size coffees, which is merely if their basic coffee in a medium size. Then, I found a spot in the corner and began to impact I was reading the newspaper I had brought as a prop to shape up help me blend into my surroundings.The aroma of the structure was very pleasant blend of coffee and various mixtures of chocolate and hazelnut. It also did live with a very informal relish and accepting sense to the whole thing. So after being in Starbucks for nigh thirty minutes I decided I had enough data to argue my findings. The business definitely drew in a particular social group. It seemed to rest of mainly white males and females that appeared to be in their early twenties to upper twenties. in any case most of them seemed to be more abundant to at least upper lower-middle-class status.I came to this conclusion by the vehicles they hatch and also the clothing they were wearing. just about of them were change in such brands as capital of South Carolina and The North Face, which are higher-end winter apparel. approximately of their vehicles appeared to be if not new only a couple of years of senesce and were in very nice condition. Most of the groupings were either just singular people or couples coming to pick up either a plain coffee or most of the females ordering just about mixed espresso or several(prenominal)thing to that degree. There were a couple of oddities in the data such as a one senior couple that came by and also one black male also stop by to pick up some coffee.Most the behavior I sight was a very casual and relaxed as the people seemed to all be friendly and enjoying their absurd priced beverages. Once in for a while someone would recognize a fella customer and they would proceed to great separately other with either a waggle or hug. Spatial arrangement amongst people was typical of most American norms. They typically had about a soulfulness length in between severally person making sure not to get to close to bump into one another which is considered rude in this country. I did my research at approximately 1pm to 130pm in the afternoon.I do gestate this did influence the type of people I saw in the establishment. If it were early in the morning I believe on that point would have been slightly older multitude of people going to their respectable jobs. sooner a majority of the customers were college students that were coming in for that mid day pick-up. As for the norms I witnessed they were typical for American establishments, the people works greeted the customers in an almost fake friendly manner that is supposed to comfort and cite the customer feel at home in the environment.Then, the customer would reply with what they would want to order and then finish by paying for the product, in this case coffee. In conclusion I have to verbalise that for the most part my presumptions were reinforced wh ich is uniform with what I figured would be the case. Although, it isnt entirely fair because I didnt get to truly meet my subjects and generalize them fully. I only observed how they behaved in that instance which may have been all out there norm and even their first time at Starbucks.